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Advertising and the Mind of the Consumer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sutherland, Max/ Sylvester, Alice K. 作者

譯者

2009-10 出版日期

384 頁數

$ 30.45 價格

叢書系列

9781741755992 圖書編碼

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發表於2024-12-28

Advertising and the Mind of the Consumer 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising and the Mind of the Consumer 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising and the Mind of the Consumer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Advertising and the Mind of the Consumer 在線電子書著者簡介

Advertising and the Mind of the Consumer 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising and the Mind of the Consumer 在線電子書圖書描述

By the time we die, we will, on average, have spent 18-months of our lives watching TV commercials! Advertising is an established and ever-present force and yet, just how it works remains something of a mystery.Fully revised and updated, "Advertising and the Mind of the Consumer" reveals the secrets of successful campaigns from a wide range of media - including print, TV, and internet. Using a number of well-known international ads as examples, it takes readers into the mind of the consumer and explains how advertising messages work - or not - and why.This is an essential volume for anyone who wants to understand how advertising works and why it influences us.

Advertising and the Mind of the Consumer 在線電子書下載 mobi epub pdf txt 在線電子書下載

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