图书目录大全

Global Brand Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

☆☆☆☆☆
简体网页||繁体网页

Bhler, Pascal 作者

译者

出版日期

92 页数

$ 72.32 价格

丛书系列

9783639055726 图书编码

Global Brand Management 在线电子书图书标签:

喜欢 Global Brand Management 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-01-06

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Global Brand Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Global Brand Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

Global Brand Management 在线电子书用户评价

评分☆☆☆☆☆

Global Brand Management 在线电子书著者简介

Global Brand Management 在线电子书图书目录

Global Brand Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Global Brand Management 在线电子书图书描述

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC BRAND MANAGEMENT SYSTEM. Brands can no longer be treated as static constructs created by marketers. Instead, brands need to be understood as evolving systems that interact with their surroundings. As much as by their original creators, brands are shaped by their stakeholders and other influencing factors - in short, by context. With the rise of global trade, more and more brands are introduced to new cultural contexts. These new cultural settings have to be thoroughly analyzed and taken into account when managing brands globally. This book offers a framework model to examine and manage brands in different cultural settings.

Global Brand Management 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!