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Global Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Bhler, Pascal 作者

譯者

出版日期

92 頁數

$ 72.32 價格

叢書系列

9783639055726 圖書編碼

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發表於2024-11-24

Global Brand Management 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Brand Management 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global Brand Management 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Brand Management 在線電子書圖書描述

THE FUTURE SUCCESS OF GLOBAL BRANDS WILL DEPEND ON BRAND MANAGERS' UNDERSTANDING OF CULTURAL CONTEXT AND ITS INTEGRATION INTO A DYNAMIC BRAND MANAGEMENT SYSTEM. Brands can no longer be treated as static constructs created by marketers. Instead, brands need to be understood as evolving systems that interact with their surroundings. As much as by their original creators, brands are shaped by their stakeholders and other influencing factors - in short, by context. With the rise of global trade, more and more brands are introduced to new cultural contexts. These new cultural settings have to be thoroughly analyzed and taken into account when managing brands globally. This book offers a framework model to examine and manage brands in different cultural settings.

Global Brand Management 在線電子書下載 mobi epub pdf txt 在線電子書下載

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