Marketing Public Relations 在線電子書 圖書標籤: PR 2018
發表於2024-11-09
Marketing Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
亮點在Connector,但體係和定義還是不如Ron Smith的。
評分亮點在Connector,但體係和定義還是不如Ron Smith的。
評分亮點在Connector,但體係和定義還是不如Ron Smith的。
評分亮點在Connector,但體係和定義還是不如Ron Smith的。
評分亮點在Connector,但體係和定義還是不如Ron Smith的。
For undergraduate public relations, new media, and marketing courses. The first text to teach public relations through the lens of marketing. Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognizes the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world.
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Marketing Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024