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Kerin, Roger A./ Peterson, Robert A. 作者

译者

2009-8 出版日期

744 页数

$ 230.00 价格

丛书系列

9780136107064 图书编码

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Strategic Marketing Problems 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy

MARKET : Relevant information and case studies for marketing executives and professionals.

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