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David W Moore 作者

Beacon Press

译者

2009-9 出版日期

216 页数

GBP 14.04 价格

Paperback

丛书系列

9780807042335 图书编码

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发表于2024-11-28

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The Opinion Makers 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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With a new afterword by the author

Drawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore—praised as a "scholarly crusader" by the New York Times—reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, The Opinion Makers clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.

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