The International Brand Valuation Manual 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Salinas, Gabriela 作者

译者

2009-10 出版日期

448 页数

542.00元价格

丛书系列

9780470740316 图书编码

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The International Brand Valuation Manual 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The International Brand Valuation Manual 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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The International Brand Valuation Manual 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The International Brand Valuation Manual 在线电子书图书描述

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book:- Provides a thorough overview of all the tools available for the brand valuation practitioner.- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

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