The International Brand Valuation Manual 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Salinas, Gabriela 作者

譯者

2009-10 出版日期

448 頁數

542.00元價格

叢書系列

9780470740316 圖書編碼

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發表於2024-11-26

The International Brand Valuation Manual 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The International Brand Valuation Manual 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The International Brand Valuation Manual 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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The International Brand Valuation Manual 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The International Brand Valuation Manual 在線電子書圖書描述

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book:- Provides a thorough overview of all the tools available for the brand valuation practitioner.- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

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