The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.
具体描述
读后感
评分
评分
评分
评分
用户评价
2011-6-10读毕，对于从公司角度思考药品价格问题很有意义
评分2011-6-10读毕，对于从公司角度思考药品价格问题很有意义
评分2011-6-10读毕，对于从公司角度思考药品价格问题很有意义
评分2011-6-10读毕，对于从公司角度思考药品价格问题很有意义
评分2011-6-10读毕，对于从公司角度思考药品价格问题很有意义
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有