This easy-to-read book provides guidelines for the creation of service and market supremacy by using customer service as a strategic tool.Among the 101 lessons covered are: *developing a competitive frame of mind*guidelines for executives and managers as to how this can be achieved*creating the proper service infrastructure*the practices necessary to create service supremacy*how employees should behave when interacting with customers.The book also provides fundamental reminders as to the importance of service as a strategic weapon. It is an invaluable aide to any business wishing to increase its market share and retain customer loyalty.
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