Strategies of Multinationals in Central and Eastern Europe 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Chobanova, Yordanka 作者

译者

2009-9 出版日期

288 页数

$ 124.30 价格

丛书系列

9780230230552 图书编码

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Strategies of Multinationals in Central and Eastern Europe 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Strategies of Multinationals in Central and Eastern Europe 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Strategies of Multinationals in Central and Eastern Europe 在线电子书图书描述

This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region -- namely Nestle, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development and stresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestle, Unilever and InBev in CEE. All of the three MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddedness of food MNEs in a certain economy and not so much the national actors and institutions.

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