Strategies of Multinationals in Central and Eastern Europe 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Chobanova, Yordanka 作者

譯者

2009-9 出版日期

288 頁數

$ 124.30 價格

叢書系列

9780230230552 圖書編碼

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發表於2024-11-25

Strategies of Multinationals in Central and Eastern Europe 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategies of Multinationals in Central and Eastern Europe 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategies of Multinationals in Central and Eastern Europe 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Strategies of Multinationals in Central and Eastern Europe 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategies of Multinationals in Central and Eastern Europe 在線電子書圖書描述

This book analyzes the level of embeddedness of Multinational Enterprises (MNEs) in Central and Eastern Europe (CEE). The focus of the study is on the largest food processing companies, which invested in the region -- namely Nestle, Unilever and InBev. This book discusses the motives of investment and the entry strategies of food MNEs, outlines their contribution to local development and stresses the national actors as forces to embedded FDI. The research discovered that EU membership facilitated the processes of global reorganizations of Nestle, Unilever and InBev in CEE. All of the three MNEs closed partially or completely plants all over CEE (and Western Europe). Hence, in a liberal trade regime it is very difficult to talk about long-term embeddedness of MNEs. It seems that the global strategies of the companies and the size of the market are the factor, which pre-determines the level of embeddedness of food MNEs in a certain economy and not so much the national actors and institutions.

Strategies of Multinationals in Central and Eastern Europe 在線電子書下載 mobi epub pdf txt 在線電子書下載

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