Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
由于之前首次接触到纳西姆•塔勒布的书,于是我百度了一下塔勒布其人,一篇题为《暴富:纳西姆•塔勒布是怎样将不可避免的灾难转化为一种投资战略》的文章吸引了我。这篇文章写在《黑天鹅》一书出版的几年前,以1996年的某一天塔勒布拜访维克多•尼德霍夫开头。尼德霍夫...
评分What the dog saw,我译做《狗之所见》,乃是Malcolm Gladwell为《纽约客》撰写的专栏文章之合集,计有十九篇。Gladwell是《纽约客》的签约作家,之前出过三本书,即Ourliers、Blink和《引爆点》(The Tipping Point),都有大名,尤其是最后一本。不过我久已不看英文书,就这...
评分1. 暴富 英雄,就是那些做到了我们想去做却没有胆量做的人. 行动之前,请审视下,自己有没有承担最坏结果的能力和勇气. 2.真实的色彩 在世俗的眼光下, 做任何事都需要给出合理的理由. 幸好,"理由"就想"借口", 要想总归是有的. 3约翰洛克的错误 原来避孕药是个男人发明出来的. ...
评分用另一双眼睛看透这疯狂的世界,感受奇妙的生活和美丽人生。我着实是被此句话吸引了,所以以期待的心情,感受着另一双眼睛所看到的世界。 一定是我头发太长了,所以见识少。所以看的时候会有点费解,果然是不一样的眼睛看到不一样的世界!全书分了三部分,每部分根据真实的事件...
评分一 我记得好像是休谟说,他那个时候的苏格兰农民一辈子所活动的地方不足十几英里,知道的事情也不过邻里家常。或许,这才是人类的常态,是百万年进化中人类最惬意、最适应的形态。生物进化是缓慢的。但是我们发展出了快速进化的文化。这就意味着,我们的生理上的硬件还是原始祖...