Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
此书是作者跨度10多年的文章,每篇文章都是一个独立的故事,从一种视角进行切入,体现了作者的洞察力,如此的有意思。 引爆点 异类 我看了,但我对异类的评价很低,至少当时看来就应该是那样,但现在回想,是不是对作者的期望太高了呢?阅读异类的时候,也总希望看到 引爆...
评分看了这本书才知道原来欧莱雅的广告语原文是“worth it”,顿时觉得比“值得拥有”带劲儿多了;也是看了这本书才知道一句“worth it”已经有了三四十年的历史了。于是去搜化妆品广告来看,发现除了最早版本的“I'm worth it”和流传最广的“you're worth it”,最近又有了“we'r...
评分What the dog saw,我译做《狗之所见》,乃是Malcolm Gladwell为《纽约客》撰写的专栏文章之合集,计有十九篇。Gladwell是《纽约客》的签约作家,之前出过三本书,即Ourliers、Blink和《引爆点》(The Tipping Point),都有大名,尤其是最后一本。不过我久已不看英文书,就这...
评分英国新书介绍 #21 (2009年11月2日) What the Dog Saw 本书作者Malcolm Gladwell 近几年已经出版了好几本畅销书 The Tipping Point、Blink、Outliers 等,他还为美国《纽约客》杂志写作,这本新书 What the Dog Saw 是他在《纽约客》上文章的自选集。 因为是杂志文章合集,各...
评分此书是作者跨度10多年的文章,每篇文章都是一个独立的故事,从一种视角进行切入,体现了作者的洞察力,如此的有意思。 引爆点 异类 我看了,但我对异类的评价很低,至少当时看来就应该是那样,但现在回想,是不是对作者的期望太高了呢?阅读异类的时候,也总希望看到 引爆...
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