具体描述
Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
作者简介
【加】马尔科姆•格拉德威尔（Malcolm Gladwell）被《快公司》誉为“21世纪的彼得•德鲁克”，曾是《华盛顿邮报》商务科学专栏作家，目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”（Gladwell Effect）。
马尔科姆出生于英格兰，是牙买加人的后裔。他在加拿大长大，现居纽约市。
目录信息
读后感
本人读了《小狗看世界》中塔勒布和尼德霍夫的部分，为这样的好书竞被翻译所害，感到十分可惜。 译者的文笔是流畅的，这一点不可否认。但其翻译却是错漏百出，漏译部分（是其看不懂原文？）倒也算了，眼不见心为静吧。但其遍地开花式的错译却令人烦恼。要不是有幸看到原著，几为...
评分第一篇 The Pitchman 副题是“Ron Popeil及对美国厨房的征服”。 Ron Popeil的家族企业征服了美国家庭的厨房，他们开发的厨房用具广受欢迎，且新品不断涌现。该企业之所以成功，作者认为，是两种家族特质——Pitchman（姑译为“推销员”）和Tinter（姑译为“小工匠”）—结...
评分由于之前首次接触到纳西姆•塔勒布的书，于是我百度了一下塔勒布其人，一篇题为《暴富：纳西姆•塔勒布是怎样将不可避免的灾难转化为一种投资战略》的文章吸引了我。这篇文章写在《黑天鹅》一书出版的几年前，以1996年的某一天塔勒布拜访维克多•尼德霍夫开头。尼德霍夫...
评分此书是作者跨度10多年的文章，每篇文章都是一个独立的故事，从一种视角进行切入，体现了作者的洞察力，如此的有意思。 引爆点 异类 我看了，但我对异类的评价很低，至少当时看来就应该是那样，但现在回想，是不是对作者的期望太高了呢？阅读异类的时候，也总希望看到 引爆...
评分What the dog saw，我译做《狗之所见》，乃是Malcolm Gladwell为《纽约客》撰写的专栏文章之合集，计有十九篇。Gladwell是《纽约客》的签约作家，之前出过三本书，即Ourliers、Blink和《引爆点》（The Tipping Point），都有大名，尤其是最后一本。不过我久已不看英文书，就这...
