Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
四年后,也即是2007年,Gladwell就安然事件撰写的第二篇文章“The open secrect”(《公开的秘密》)发表。在转述此篇旧文之前,且耍个花枪,来看看新闻——美国SEC诉高盛案(SEC在一项民事诉讼中,起诉高盛公司误导、欺骗投资者)。 此间曲折,还数维基百科“高盛”词条说得...
评分第十篇 Something Borrowed 副题是:"一项剽窃指控应该毁掉你的生活吗?" 假设, 你发现一个同事总是跟你穿得一样,不是简单的“撞衫”,而是跟随你整个穿衣打扮的方式,那么你可以控告她(或他)剽窃你的创意,或者干脆起诉她(或他)侵犯了你的知识产权吗? ...
评分卫报说,书中收有22篇文章,都可以在作者的个人网站上读到 格拉德威尔的著述带有哲学的性质:提出的是如何认识世界和认识人本身等基本问题,解决问题的方法是区分出不同的范畴。比如为什么有些大艺术家大器晚成而另外一些早早声名鹊起?这是因为艺术家有概念型和实验型两...
评分看了这本书才知道原来欧莱雅的广告语原文是“worth it”,顿时觉得比“值得拥有”带劲儿多了;也是看了这本书才知道一句“worth it”已经有了三四十年的历史了。于是去搜化妆品广告来看,发现除了最早版本的“I'm worth it”和流传最广的“you're worth it”,最近又有了“we'r...
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