Over the past decade, Malcolm Gladwell has become the most gifted and influential journalist in America. In The New Yorker, his writings are such must-reads that the magazine charges advertisers significantly more money for ads that run within his articles. With his #1 bestsellers, The Tipping Point , Blink and Outliers , he has reached millions of readers. And now the very best and most famous of his New Yorker pieces are collected in a brilliant and provocative anthology. Among the pieces: his investigation into why there are so many different kinds of mustard but only one kind of ketchup; a surprising assessment of what makes for a safer automobile; a look at how we hire when we can't tell who's right for the job; an examination of machine built to predict hit movies; the reasons why homelessness might be easier to solve than manage; his famous profile of inventor and entrepreneur Ron Popeil; a look at why employers love personality tests; a dissection of Ivy League admissions and who gets in; the saga of the quest to invent the perfect cookie; and a look at hair dye and the hidden history of postwar America.
For the millions of Malcolm Gladwell fans, this anthology is like a greatest hits compilation-a mix tape from America's alpha mind
【加】马尔科姆•格拉德威尔(Malcolm Gladwell)被《快公司》誉为“21世纪的彼得•德鲁克”,曾是《华盛顿邮报》商务科学专栏作家,目前是《纽约客》杂志专职作家。2005年被《时代》周刊评为全球最有影响力的100位人物之一。他的代表作品《引爆点》、《异类》、《眨眼之间》均创造了书市神话。《纽约时报》更是把格拉德威尔对社会思潮的影响称为“格拉德威尔效应”(Gladwell Effect)。
马尔科姆出生于英格兰,是牙买加人的后裔。他在加拿大长大,现居纽约市。
四年后,也即是2007年,Gladwell就安然事件撰写的第二篇文章“The open secrect”(《公开的秘密》)发表。在转述此篇旧文之前,且耍个花枪,来看看新闻——美国SEC诉高盛案(SEC在一项民事诉讼中,起诉高盛公司误导、欺骗投资者)。 此间曲折,还数维基百科“高盛”词条说得...
评分企鹅将此豆列中的预读本放在了企鹅位于北京的根据地之一,诗意栖居: 鹅毛们若喜欢此豆列的预读本,可以通过下面两种途径获得: 1、到诗意栖居咖啡馆现场翻阅或借走。 http://www.douban.com/event/11180110/ 2、去藏书阁小组申请 ...
评分一 我记得好像是休谟说,他那个时候的苏格兰农民一辈子所活动的地方不足十几英里,知道的事情也不过邻里家常。或许,这才是人类的常态,是百万年进化中人类最惬意、最适应的形态。生物进化是缓慢的。但是我们发展出了快速进化的文化。这就意味着,我们的生理上的硬件还是原始祖...
评分格拉德威尔是个另辟蹊径的天才,他讲故事的功力似乎已经到了随心所欲的境界,他习惯于将一件复杂的事抽丝剥茧,透析背后的行为模式。他讲故事总是将几个故事杂糅在一起,从不让人觉得枯燥,反而用这种彼此论证的方式来表现他对模式的敏锐观察力。 在上一本《逆...
评分企鹅将此豆列中的预读本放在了企鹅位于北京的根据地之一,诗意栖居: 鹅毛们若喜欢此豆列的预读本,可以通过下面两种途径获得: 1、到诗意栖居咖啡馆现场翻阅或借走。 http://www.douban.com/event/11180110/ 2、去藏书阁小组申请 ...
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