Record Label Marketing, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Record Label Marketing, Second Edition

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Tom Hutchison 作者
Focal Press
譯者
2009-09-07 出版日期
448 頁數
USD 49.95 價格
Paperback
叢書系列
9780240812380 圖書編碼

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Record Label Marketing, Second Edition 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Record Label Marketing, Second Edition 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Record Label Marketing, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Record Label Marketing, Second Edition 在線電子書 著者簡介


Record Label Marketing, Second Edition 在線電子書 著者簡介


Record Label Marketing, Second Edition 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Record Label Marketing, Second Edition 在線電子書 圖書描述

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

* Builds knowledge, learn the basics of the marketing mix, market segmentation and consumer behaviour

* Gives essential marketing strategies, understand grassroots promotion, and Internet/ New Media as well as international opportunities

* Gives vital information on label publicity, advertising, retail distribution and marketing research.

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