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Public Relations Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sheehan, Mark (EDT)/ Xavier, Robina (EDT) 作者

译者

2009-6 出版日期

252 页数

$ 62.15 价格

丛书系列

9780195559101 图书编码

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Public Relations Campaigns 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Public Relations Campaigns 在线电子书图书描述

This book is designed to guide current and aspiring Public Relations professionals through the campaign development and implementation process. It illustrates the application of planning theory to real life scenarios to present a practical approach for planning a successful campaign. The first half of the book provides the foundations on which successful campaigns are built: theory, research and evaluation. This leads into an exploration of a series of contemporary campaigns that highlight specialist areas of public relations practice in Australia and New Zealand. This provides an inside view, mapping the elements of the campaign step by step and enables an understanding of how a successful campaign is built. There is also a focus on campaign analysis, comparing and contrasting competing interests and an exploration of campaign impact.

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