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Pricing for Profit 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Furtwengler, Dale 作者

译者

2009-9 出版日期

240 页数

$ 28.19 价格

丛书系列

9780814415177 图书编码

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发表于2024-11-26

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Pricing for Profit 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Pricing for Profit 在线电子书图书描述

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or service being offered. The low price they feel compelled to offer limits their ability to generate profits which, in turn, slows their response to changing customer needs. The good news is that a business can command almost any price it chooses by focusing on the value not the cost to the customer. "Pricing for Profit" shows businesspeople how to break out of the stranglehold of industry pricing and charge more for their wares (regardless of the competition) without alienating their customers. Filled with easy-to-use formulas, sample scripts, clear examples, instructive exercises, and more, this accessible and practical guide is a must-read for business people who want to be well paid for the value they provide.

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