Management & Entrepreneurship is designed to serve as a textbook for undergraduate engineering students of VTU, Karnataka. The book provides a complete overview of managerial decision making responsibilities and the role played by entrepreneurship in developing an organization. Starting with the definition of management, the various facets of managerial roles and a broad account of the history of development of management thought, the book provides in-depth discussions on the nature, importance and purpose of planning. It elaborates further on the importance of organizing and staffing, and directing and controlling. The discussion moves on to introduce the concept of entrepreneurship as a business development tool. Special emphasis is placed on entrepreneurship in the Indian environment with detailed discussions on the development of small-scale industry, the role of institutional support and the importance of preparation of projects. The book lays emphasis on simplified definitions and point-wise presentation of theoretical concepts. It also provides numerous real-life examples, illustrations and inspirational case studies which play the dual role of explaining concepts as well as instilling entrepreneurial zeal in students.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有