Marketing Social Change 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

☆☆☆☆☆
简体网页||繁体网页

Andreasen, Alan R. 作者

译者

1995-10 出版日期

368 页数

340.00元价格

丛书系列

9780787901370 图书编码

Marketing Social Change 在线电子书图书标签:

喜欢 Marketing Social Change 在线电子书的读者还喜欢

下载链接在页面底部

点击这里下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-30

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Marketing Social Change 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing Social Change 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing Social Change 在线电子书用户评价

评分☆☆☆☆☆

Marketing Social Change 在线电子书著者简介

Marketing Social Change 在线电子书图书目录

Marketing Social Change 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing Social Change 在线电子书图书描述

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Marketing Social Change 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!