Marketing Social Change 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Andreasen, Alan R. 作者

譯者

1995-10 出版日期

368 頁數

340.00元價格

叢書系列

9780787901370 圖書編碼

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發表於2024-11-26

Marketing Social Change 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Social Change 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Social Change 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Social Change 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Social Change 在線電子書圖書描述

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Marketing Social Change 在線電子書下載 mobi epub pdf txt 在線電子書下載

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