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Ind, Nicholas 作者

译者

2000-8 出版日期

184 页数

$ 63.28 价格

丛书系列

9780814737620 图书编码

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发表于2024-11-25

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The Corporate Brand 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In "The Corporate Brand," Nicholas Ind argues strongly for a new focus on corporate brand development.Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. "The Corporate Brand" elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

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