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Brand Spirit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pringle, Hamish/ Thompson, Marjorie 作者

譯者

2001-3 出版日期

306 頁數

362.00元價格

叢書系列

9780471499442 圖書編碼

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發表於2024-11-19

Brand Spirit 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Spirit 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Spirit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brand Spirit 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Spirit 在線電子書圖書描述

The only guide to understanding and making the most of one of the hottest trends in branding today Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained a great deal of momentum over the past decade, thanks, in no small part, to such recent, notable examples as McDonald's commitment to saving the rain forests and BMW's breast cancer fund-raising initiatives. Now, in the first book to explore the business benefits of CRM and its positive and negative impacts on business strategy, two experts explain the concept and fundamental principles of CRM and its place within the contemporary discourse on branding. And, with the help of numerous, fascinating, and instructive case studies, they demonstrate how marketers can harness the power of CRM to position and enhance customer loyalty to a brand, product, or service.

Brand Spirit 在線電子書下載 mobi epub pdf txt 在線電子書下載

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