The Sign of the Burger 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


The Sign of the Burger

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Kincheloe, Joe L. 作者
譯者
2002-4 出版日期
240 頁數
$ 29.32 價格
叢書系列
9781566399326 圖書編碼

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The Sign of the Burger 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The Sign of the Burger 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The Sign of the Burger 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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The Sign of the Burger 在線電子書 著者簡介


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The Sign of the Burger 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The Sign of the Burger 在線電子書 圖書描述

i??I didn't want to remain a hick from the mountains...In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990's, it became apparent that McDonald's is still considered a marker of a modern identityi??'. So begins a complicated journey into the power of one of the most recognizable signs of American capitalism: The Golden Arches. i??The Sign of the Burgeri?? examines how McDonald's captures our imagination: as a shorthand for explaining the power of American culture; as a symbol of the strength of consumerism; as a bellwether for the condition of labor in a globalized economy; and often, for better or worse, a powerful educational tool that often defines the nature of culture for hundreds of millions the world over. While many books have offered simple complaints of the power of McDonald's, Joe Kincheloe explores the real ways McDonald's affects us. We see him as a young boy in Appalachia, watching the Golden Arches going up as the - hopeful - arrival of the modern into his rural world. And we travel with him around the world to see how this approach of the modern affects other people, either through excitement or through attempts at resisting McDonald's power, often in unfortunate ways. Through it all, Kincheloe makes clear, with lucidity and depth, the fact that McDonald's growth will in many ways determine both the nature of accepting and protesting its ever-expanding presence in our global world. Author note: Joe L. Kincheloe is Professor of Education at Brooklyn College, and is co-editor, most recently, of i??Kinderculture: The Corporate Construction of Childhoodi??.

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