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International Cases in Tourism Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Horner, Susan/ Swarbrooke, John 作者

译者

2004-1 出版日期

410 页数

$ 72.26 价格

丛书系列

9780750655149 图书编码

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International Cases in Tourism Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

International Cases in Tourism Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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"International Cases in Tourism Management" includes: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and case studies of particular types of tourism, such as ecotourism and cultural tourism. The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. It includes a wide-ranging collection of pertinent case studies from around the world. It is an ideal companion volume for both tutors and students of tourism.

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