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Coca-globalization 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Foster, Robert J. 作者

译者

2007-12 出版日期

304 页数

$ 118.65 价格

丛书系列

9780312238711 图书编码

Coca-globalization 在线电子书图书标签: 人类学

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Coca-globalization 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Coca-globalization 在线电子书图书描述

This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.

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