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Johnston, Mark W./ Marshall, Greg W. 作者

译者

2007-2 出版日期

480 页数

$ 204.25 价格

丛书系列

9780073529813 图书编码

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发表于2024-09-22

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Relationship Selling 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Relationship Selling 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Now available in its second edition, "Relationship Selling" has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, "Relationship Selling" focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers. This same approach is used successfully at firms throughout the world-no surprise given the extensive real-world sales and consulting experience of this author team. From its numerous role-plays and pedagogical aids to its student-friendly style and stellar teaching support, "Relationship Selling" is a fast-rising favorite of students and instructors alike.

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