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International Marketing in the Network Economy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Kohlbacher, Florian 作者

译者

2007-11 出版日期

276 页数

$ 129.95 价格

丛书系列

9780230515703 图书编码

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International Marketing in the Network Economy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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International Marketing in the Network Economy 在线电子书图书描述

Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.

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