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International Marketing in the Network Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Kohlbacher, Florian 作者

譯者

2007-11 出版日期

276 頁數

$ 129.95 價格

叢書系列

9780230515703 圖書編碼

International Marketing in the Network Economy 在線電子書圖書標籤: 營銷

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發表於2024-11-26

International Marketing in the Network Economy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

International Marketing in the Network Economy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

International Marketing in the Network Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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International Marketing in the Network Economy 在線電子書著者簡介

International Marketing in the Network Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

International Marketing in the Network Economy 在線電子書圖書描述

Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.

International Marketing in the Network Economy 在線電子書下載 mobi epub pdf txt 在線電子書下載

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