International Marketing in the Network Economy 在線電子書 圖書標籤: 營銷
發表於2024-11-07
International Marketing in the Network Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024
Scholars and practitioners around the globe have identified the capability of MNCs to create and efficiently transfer and combine knowledge from different locations worldwide as an increasingly important determinant of competitive advantage, corporate success and survival. Traditional marketing approaches have overly focused on explicit knowledge and neglected the important role of tacit knowledge, specifically in international, cross-cultural settings. This book draws on real-life examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Schindler, Siemens, Toyota, Mazda, and Maekawa - to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.
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International Marketing in the Network Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024