Viral Marketing

Viral Marketing pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Bryce, Michael
出品人:
页数:84
译者:
出版时间:
价格:$ 72.32
装帧:
isbn号码:9783865501745
丛书系列:
图书标签:
  • 市场营销 
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The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some of the pitfalls that may be encountered.

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