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Advertising in the News 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hadland, Adrian/ Cowling, Lesley/ Tabe, Bate Felix Tabi 作者

译者

2008-1 出版日期

76 页数

$ 19.15 价格

丛书系列

9780796921833 图书编码

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Advertising in the News 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Advertising in the News 在线电子书图书描述

Exposing how the editorial content of magazines is shaped by those with buying power, this informative monograph challenges the tendency of the general public to believe that everything that appears in print is the truth. Highlighting issues of editorial integrity, profitability, media ethics, trust, and the consolidation of democracy in South Africa, this study looks at the strategies employed to develop paid-for content and explains the consequences this has on both journalism and the readers at large.

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