Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
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媒体发展带来的是选战策略的变化
评分媒体发展带来的是选战策略的变化
评分媒体发展带来的是选战策略的变化
评分媒体发展带来的是选战策略的变化
评分媒体发展带来的是选战策略的变化
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