Political Communication in American Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Tuman, Joseph S. 作者

译者

2007-12 出版日期

304 页数

$ 53.05 价格

丛书系列

9781412909457 图书编码

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Political Communication in American Campaigns 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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媒体发展带来的是选战策略的变化

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Political Communication in American Campaigns 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Political Communication in American Campaigns 在线电子书图书描述

Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.

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