Political Communication provides a comprehensive, clear, and accessible treatment of American campaign rhetoric. Taking a truly communicative approach to political communication, the text explores campaigns in terms of their management and message orientation and focuses on communication strategies as regards speeches, debates, and the use of paid and free media (e.g., print and broadcast ads; the Internet; etc.). Case studies of actual campaign speeches, political debates, and mass media campaigns show the application of theories and methodologies.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
媒體發展帶來的是選戰策略的變化
评分媒體發展帶來的是選戰策略的變化
评分媒體發展帶來的是選戰策略的變化
评分媒體發展帶來的是選戰策略的變化
评分媒體發展帶來的是選戰策略的變化
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