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Marketing Strategy and Competitive Positioning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hooley, Graham J./ Piercy, Nigel/ Nicoulaud, Brigitte 作者

译者

2008-1 出版日期

636 页数

$ 255.38 价格

丛书系列

9780273706977 图书编码

Marketing Strategy and Competitive Positioning 在线电子书图书标签: Marketing

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Marketing Strategy and Competitive Positioning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy. Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

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