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Marketing Strategy and Competitive Positioning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Hooley, Graham J./ Piercy, Nigel/ Nicoulaud, Brigitte 作者

譯者

2008-1 出版日期

636 頁數

$ 255.38 價格

叢書系列

9780273706977 圖書編碼

Marketing Strategy and Competitive Positioning 在線電子書圖書標籤: Marketing

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發表於2024-11-13

Marketing Strategy and Competitive Positioning 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Strategy and Competitive Positioning 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Strategy and Competitive Positioning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Strategy and Competitive Positioning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Strategy and Competitive Positioning 在線電子書圖書描述

Suitable for undergraduate and post graduate students studying Marketing Management or Marketing Strategy. Marketing Strategy and Competitive Positioning deals with the process of developing and implementing a marketing strategy and how these processes can be managed to gain and sustain superior performance in the market place. The 4th edition contains 3 new chapters; Competing Through the New Marketing Mix, Strategic Customer Management, Corporate Social Responsibility. Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

Marketing Strategy and Competitive Positioning 在線電子書下載 mobi epub pdf txt 在線電子書下載

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