Global Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Freitag, Alan 作者

譯者

2009-2 出版日期

328 頁數

$ 214.70 價格

叢書系列

9780415448147 圖書編碼

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發表於2024-09-21

Global Public Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Global Public Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Global Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Global Public Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Global Public Relations 在線電子書圖書描述

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

Global Public Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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