The Routledge Companion to Nonprofit Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sargeant, Adrian (EDT)/ Wymer, Walter W. (EDT) 作者

译者

2007-12 出版日期

448 页数

$ 254.25 价格

丛书系列

9780415417273 图书编码

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The Routledge Companion to Nonprofit Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The Routledge Companion to Nonprofit Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Routledge Companion to Nonprofit Marketing 在线电子书图书描述

This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review of the latest research. An introductory section reviews the history of ideas in nonprofit marketing and examines those fundamental marketing principles of special relevance to nonprofit organizations.The book then explores in-depth the latest thinking in each of the most important nonprofit arenas, including: voluntary sector; marketing; fundraising; arts marketing; education marketing; political marketing; social marketing; volunteer recruitment, management and retention; and public sector marketing and e-government. Containing real-world examples and case study material throughout, "The Routledge Companion to Nonprofit Marketing" makes an important contribution to our understanding of marketing theory and practice in the nonprofit sector. It is an essential reference for all students, researchers and practitioners working in nonprofit marketing, fundraising or philanthropy.

The Routledge Companion to Nonprofit Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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