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Media Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnston, Jane 作者

译者

2008-4 出版日期

272 页数

$ 33.84 价格

丛书系列

9781741146813 图书编码

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Media Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Media Relations 在线电子书图书描述

This volume presents a superb introduction to the essential skills needed to establish and maintain an effective relationship with the media. It covers dedicated mailing and e-mail campaign to media studies publications and organisations.Media relations is one of the most visible and exciting areas of public relations practice - it requires specialized skill and expertise, as well as a good understanding of current affairs and public issues.This superb volume presents readers with a thorough and practical introduction to working with the media. Using a range of examples and case studies, it examines the different types of media, analyses their applications, strengths and weaknesses, and shows how to target your message to the right media outlet - be it national television, local radio, celebrity magazines, or an influential blog.Successful media relations require clever, creative communication and respectful, professional relationships based on sound, ethical practice. "Media Relations" is the perfect volume to help develop these essential skills.

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