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Media Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Johnston, Jane 作者

譯者

2008-4 出版日期

272 頁數

$ 33.84 價格

叢書系列

9781741146813 圖書編碼

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發表於2024-09-22

Media Relations 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Media Relations 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Media Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Media Relations 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Media Relations 在線電子書圖書描述

This volume presents a superb introduction to the essential skills needed to establish and maintain an effective relationship with the media. It covers dedicated mailing and e-mail campaign to media studies publications and organisations.Media relations is one of the most visible and exciting areas of public relations practice - it requires specialized skill and expertise, as well as a good understanding of current affairs and public issues.This superb volume presents readers with a thorough and practical introduction to working with the media. Using a range of examples and case studies, it examines the different types of media, analyses their applications, strengths and weaknesses, and shows how to target your message to the right media outlet - be it national television, local radio, celebrity magazines, or an influential blog.Successful media relations require clever, creative communication and respectful, professional relationships based on sound, ethical practice. "Media Relations" is the perfect volume to help develop these essential skills.

Media Relations 在線電子書下載 mobi epub pdf txt 在線電子書下載

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