Creative Marketing for New Product and New Business Development 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ishikawa, Akira (EDT)/ Tsujimoto, Atsushi (EDT) 作者

译者

2008-9 出版日期

336 页数

492.00元价格

丛书系列

9789812772183 图书编码

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Creative Marketing for New Product and New Business Development 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Creative Marketing for New Product and New Business Development 在线电子书图书描述

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy Tea " developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Creative Marketing for New Product and New Business Development 在线电子书下载 mobi epub pdf txt 在线电子书下载

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