Creative Marketing for New Product and New Business Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Ishikawa, Akira (EDT)/ Tsujimoto, Atsushi (EDT) 作者

譯者

2008-9 出版日期

336 頁數

492.00元價格

叢書系列

9789812772183 圖書編碼

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發表於2024-12-29

Creative Marketing for New Product and New Business Development 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Creative Marketing for New Product and New Business Development 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Creative Marketing for New Product and New Business Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Creative Marketing for New Product and New Business Development 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Creative Marketing for New Product and New Business Development 在線電子書圖書描述

New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. This important book explores and elucidates the essence of creativity, with an emphasis on how to proceed with R&D activities strategically and how to connect them with successful products, services and commercialization. Using interesting, real case studies such as "Healthy Tea " developed by Japan Coca-Cola, Inc., the recommendation engine "Teach Me Electronic Appliances", and the development of various robots, the book uncovers the secret of successful marketing and shows how to develop and deploy new products and services on a sustainable basis. It will therefore appeal to both business practitioners as well as researchers and students interested in innovation and marketing issues.

Creative Marketing for New Product and New Business Development 在線電子書下載 mobi epub pdf txt 在線電子書下載

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