Handbook of Hospitality Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Oh, Haemoon 编作者

译者

2008-6 出版日期

576 页数

855.00元价格

丛书系列

9780080450803 图书编码

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Handbook of Hospitality Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Handbook of Hospitality Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Handbook of Hospitality Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Handbook of Hospitality Marketing Management 在线电子书图书描述

Handbook of Hospitality Marketing Management is packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion, reviewing hospitality

marketing research by specifc topics.

The depth and coverage of each topic is unprecedented. This book is a must-read for hospitality researchers and educators, students and industry practitioners.

* Fundamental issues of hospitality marketing including the concept of hospitality, social responsibilities and basic principles

* Essentials of the hospitality marketing mix such as branding, advertising and business performance

* Hospitality consumer behavior including information search behavior, customer satisfaction and behavioral pricing

* Destination marketing issues such as push and pull dynamics in travel decisions, and group decision making in travel

* Special marketing topics such as internal marketing and casino marketing

Handbook of Hospitality Marketing Management 在线电子书下载 mobi epub pdf txt 在线电子书下载

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