Pharmaceutical Product Branding Strategies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Peck, Corey/ Paich, Mark/ Valant, Jason J. 作者

譯者

2009-3 出版日期

312 頁數

$ 305.10 價格

叢書系列

9781420087703 圖書編碼

Pharmaceutical Product Branding Strategies 在線電子書圖書標籤: 醫藥營銷管理商業醫藥産品品牌戰略

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發表於2024-12-23

Pharmaceutical Product Branding Strategies 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Pharmaceutical Product Branding Strategies 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Pharmaceutical Product Branding Strategies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Pharmaceutical Product Branding Strategies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Pharmaceutical Product Branding Strategies 在線電子書圖書描述

Using clear terminology, "Pharmaceutical Product Branding Strategies" provides a solid framework for dynamic modeling to help marketers, forecasters, and brand planners to successfully: predict the behavior of patients, physicians, and RandD processes build a successful brand management strategy target a wider audience with your product Top reasons every pharmaceutical professional should own a copy: Editors are globally recognized industry leaders on dynamic modeling methodology with proven track records of excellence Key brand planning strategies are highlighted to assess patients' needs, encourage doctors to adopt the product, and create an "attractive" treatment for consumers Dynamic modeling effectively addresses the complexities faced by many pharmaceutical firms, such as issues surrounding cross-functional coordination and knowledge integration, in a systematic way Integration of three basic analysis platforms (patient dynamics, doctor adoption, and treatment attractiveness) helps companies sell their brand Common, existing techniques used are compared and contrasted to the dynamic modeling approach, providing solid, useful information to make informed decisions

Pharmaceutical Product Branding Strategies 在線電子書下載 mobi epub pdf txt 在線電子書下載

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