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Marketing in Developing Countries 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Alozie, Emmanuel C. 作者

译者

2009-4 出版日期

144 页数

$ 169.50 价格

丛书系列

9780789001412 图书编码

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Marketing in Developing Countries 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. "Advertising and Emerging Societies in a Technological and Global Economy" will aid current and potential investors and businesses in interpreting the cultural, socioeconomic, and technological evolution underway in this emerging economy, assist in their understanding of the challenges as well as opportunities they may encounter in this region, and encourage the creation of culturally sensitive advertising messages - that may ultimately support rather than distort Nigeria's economic development.

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