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American Advertising in Poland 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Johnson, Jeffrey K. 作者

译者

2008-12 出版日期

193 页数

$ 50.85 价格

丛书系列

9780786437979 图书编码

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American Advertising in Poland 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Advertising in Poland 在线电子书图书描述

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

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