American Advertising in Poland pdf epub mobi txt 电子书下载 2025

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出版者:

作者:Johnson, Jeffrey K.

出品人:

页数:193

译者:

出版时间:2008-12

价格:$ 50.85

装帧:

isbn号码:9780786437979

丛书系列:

图书标签:

American advertising
Poland
Advertising history
Cultural impact
International marketing
Business history
20th century
Cold War
Media studies
Consumer culture

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具体描述

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.