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American Advertising in Poland 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Johnson, Jeffrey K. 作者

譯者

2008-12 出版日期

193 頁數

$ 50.85 價格

叢書系列

9780786437979 圖書編碼

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發表於2024-11-08

American Advertising in Poland 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

American Advertising in Poland 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

American Advertising in Poland 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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American Advertising in Poland 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

American Advertising in Poland 在線電子書圖書描述

This volume examines advertising for McDonald's, Levi's, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Poland's cultural needs and pressures. Against a backdrop of globalization, the book contends, Poles transform and assimilate these outside products into their culture.

American Advertising in Poland 在線電子書下載 mobi epub pdf txt 在線電子書下載

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