Made to Stick 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Dan Heath 作者

译者

2008-2-7 出版日期

336 页数

£7.99 价格

Paperback

丛书系列

9780099505693 图书编码

Made to Stick 在线电子书图书标签: 思维设计职场社会学 idea communication 如何过目不忘~ 创造力

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发表于2025-04-16

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Made to Stick 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Made to Stick 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

Made to Stick 在线电子书用户评价

评分☆☆☆☆☆

Fun reading - lots of sticky stories, case studies, anecdotes. While those kinds of books usually require practice in real-life to make it live.

评分☆☆☆☆☆

知识密度不算太大，这类书往往看第一章就够了，后面的章节纯粹为了concrete

评分☆☆☆☆☆

Fun reading - lots of sticky stories, case studies, anecdotes. While those kinds of books usually require practice in real-life to make it live.

评分☆☆☆☆☆

知识密度不算太大，这类书往往看第一章就够了，后面的章节纯粹为了concrete

评分☆☆☆☆☆

Fun reading - lots of sticky stories, case studies, anecdotes. While those kinds of books usually require practice in real-life to make it live.

Made to Stick 在线电子书著者简介

奇普·希思（Chip Heath）现任斯坦福大学商学院组织行为学教授。现居于加州洛斯加托斯。

丹·希思（Dan Heath）奇普·希思的弟弟，杜克企业教育学院咨询师，前哈佛商学院研究员，Thinkwell新媒体教育公司创办人之一。现居于北加利福尼亚罗利市。

Made to Stick 在线电子书图书目录

Made to Stick 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Made to Stick 在线电子书图书描述

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

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