Marketing Strategy 在线电子书 图书标签: 营销 教材 原版
发表于2024-09-12
Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.
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Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024