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Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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O. C. Ferrell 作者

South-Western College Pub

译者

2010-04-08 出版日期

743 页数

USD 160.95 价格

Paperback

丛书系列

9780538467384 图书编码

Marketing Strategy 在线电子书图书标签: 营销教材原版

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Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Strategy 在线电子书图书描述

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

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