Visual Merchandising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Visual Merchandising

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Martin M. Pegler 作者
Fairchild Books & Visuals
译者
2012-1 出版日期
432 页数
USD 98.00 价格
Paperback
丛书系列
9781563674464 图书编码

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发表于2024-11-27


Visual Merchandising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Visual Merchandising 在线电子书 著者简介

Martin M. Pegler has been in the field of visual merchandising and store design for over 60 years and has authored and edited more than 80 books. He is an international lecturer on display, visual merchandising and store design and an editor of the quarterly publication, Retail Design International. Pegler has been honored by the Professionals for the Advancement of Visual Education (PAVE) with a Lifetime Achievement Award. He has received the NY State's Chancellor's award for Excellence in Teaching, is an inductee in the Visual Merchandising / Display Industries Hall of Fame and an elected member of the Society of Visual Merchandisers. Pegler has been honored with Lifetime Achievement Award from the International Housewares Association (IHA) and with an annual international award named the Martin M. Pegler Award for Excellence in Visual Merchandising & Display by the Global Award Innovation (GIA) group of the IHA.


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Visual Merchandising 在线电子书 图书描述

As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.

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