Visual Merchandising pdf epub mobi txt 電子書 下載2025
Martin M. Pegler has been in the field of visual merchandising and store design for over 60 years and has authored and edited more than 80 books. He is an international lecturer on display, visual merchandising and store design and an editor of the quarterly publication, Retail Design International. Pegler has been honored by the Professionals for the Advancement of Visual Education (PAVE) with a Lifetime Achievement Award. He has received the NY State's Chancellor's award for Excellence in Teaching, is an inductee in the Visual Merchandising / Display Industries Hall of Fame and an elected member of the Society of Visual Merchandisers. Pegler has been honored with Lifetime Achievement Award from the International Housewares Association (IHA) and with an annual international award named the Martin M. Pegler Award for Excellence in Visual Merchandising & Display by the Global Award Innovation (GIA) group of the IHA.
As long as there are shoppers, there will be a need for visual merchandising. Zeroing in on all aspects of the craft—from classic techniques to the most avant-garde developments, Visual Merchandising and Display, 6th Edition, teaches readers to present products at their best: color-coordinated, accessorized, and self-explanatory. Hundreds of examples from around the world demonstrate how retailers can reach their target markets by adding interest to window and interior displays. This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
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