McQuail's Mass Communication Theory 在线电子书 图书标签: 传播学 英文原版 新闻传播 传播 美國 某一條面目模糊的途徑。 教材 传媒
发表于2024-11-13
McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
每週都讀得滿地打滾想死……
评分希望现在谁问我传播学到底读什么,我能给你说上一二了。
评分每週都讀得滿地打滾想死……
评分每週都讀得滿地打滾想死……
评分每週都讀得滿地打滾想死……
"McQuail's Mass Communication Theory" has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field; a new streamlined structure for better navigation; more definitions, examples, and illustrations throughout to bring abstract concepts to life; and major updates on new media, globalization, work and economy. "McQuail's Mass Communication Theory" is the indispensable resource no student of media studies can afford to be without.
评分
评分
评分
评分
McQuail's Mass Communication Theory 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024