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Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing)
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簡體網頁||繁體網頁
Dung Nguyen 作者
Springer
譯者
1997-08-31 出版日期
329 頁數
USD 199.00 價格
Hardcover
叢書系列
9780792399643 圖書編碼

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發表於2024-09-22

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 著者簡介

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 著者簡介

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Decisions Under Uncertainty (International Series in Quantitative Marketing) 在線電子書 圖書描述

Uncertainty plays an important role in marketing decisions such as pricing, promotion, advertising and salesforce management. While there have been significant progresses made in ing marketing behaviors in a stochastic environment, the work is scattered among different sources and focuses mostly on analysis of separate components of the marketing mix. Marketing Decisions Under Uncertainty aims to address key marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. The book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms. While formal results are presented and analyzed, empirical, managerial and strategic implications are emphasized throughout the book.

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